Evolve Capital Partners / In a world full of challenges and driven by a sense of purpose, we helped enable this global investment company realise its brand vision to create sustainable prosperity, not only for its investors, but for communities worldwide.

Commitment through capital

Evolve is a purpose-driven consultancy partnership working to fund the development of inspired ideas across the globe. Believing inspiration lies everywhere, Evolve help brands identify and recognise potential wherever it may be.

In a world full of challenges and with a distinct sense of purpose unique to the Gulf region, Evolve approached Eleven to help build their brand vision to fuel global development and drive prosperity through progress.

Naming for future

Eleven developed the brand strategy and identity for this new startup investment firm from scratch with strategy, naming, brand development and visual identity. The name 'Evolve’, in short - sets this global investment brand apart and conveys the next step forward it represents for its investors, partnerships and alliances.

Exploring opportunities

The brand idea responds to the same evolving ethos of the business proposition - inspired, purposeful, and unconventionally forward thinking; no gimmicks or fancy promises, just a singular brand promise; prosperity through progress.

Following a series of brand workshops and consultations, we identified three areas of focus. Articulating the brand’s personality towards its users immediately from launch. Second, the definition of a brand architecture to organise the various geolocations the business has interests in. Finally, to develop an iconic brand identity and visual expression that alludes to its offer; truly transformational investments that inspire change.

Purposefully simple

The financial investment sector is a marketplace dominated by convention; restrained and mundane visual identities that place too much emphasis on the past. The playful brand identity departs from this typical industry vernacular.

The minimal typography led approach to the brand identity offers clarity and logic, in what is very often a complicated and regulatory sector. However because of this, it was also important to recognise that some brand communications would necessarily feature multiple brand messaging and would therefore require another level of design implementation.

For these instances, a colourful and structured visual language was developed, using a strict typographic grid system, and a differentiated primary colour palette to help organise information across continents. The result is a new brand which is consistently uncompromising through all touchpoints, products and services.

What we did

• Brand communications
• Brand identity
• Brand story
• Brand strategy
• Digital design
• Environmental design
• Messaging
• Naming
• Visual identity
• Website design