Long live love
Carousel Weddings was launched with a team of the best professionals in the industry, who work together to create custom weddings and events that are meticulously planned through every detail, exquisitely creative from concept to delivery and always truly unforgettable. Eleven were asked to develop the brand from launch with a fresh approach and unique visual narrative driven approach.
Telling the story
Eleven took the beauty of the rose flower to quintessentially express promise, hope, and new beginnings as the basis for the brand identity. We developed a natural pink rosehead symbol for the brand mark, with a Futura wordmark for timeless harmony. The Carousel Weddings and Events brand book was developed with a dual purpose; to tell their brand story succinctly, and to showcase an exceptional portfolio of work to potential clients.
Digital delicacy
The United Arab Emirates has the world's highest penetration of smart phone users, so the visual identity was one that needed to translate seamlessly across all brand touchpoints and into the digital experience, specifically through a fully responsive website and across social media channels.
Allowing the brand identity to express its essence in a coherent manner, Eleven took a mobile-first approach collaborating hand-in-hand with the client to develop the online experience.
Maintaining the unique brand narrative that differentiates Carousel Weddings and Events from its competitors, Eleven used their database of stunning wedding and event photography, together with edge-to-edge design functionality to showcase the meticulous preparation that goes into these timeless, story driven weddings and events.
What we did
- Brand communications
- Brand identity
- Digital design
- Digital transformation
- Website design
